Live Earth

It was known to be a concert for climate crisis. Organised by the ex-vice president of America, Al Gore, he aims to promote awareness of the recent climate problems around the world through mass scale concerts. It was featured in 9 countries which starred many artists ranging from solo musicians to heavy metal rock bands, the programme was throughout the entire day. Advertisements was aired constantly to remind people and using musicians, the aim was to move and encourage the mass public to act against the climate problems.

Firstly, I would find the concerts very useful. It was a very important tool of mass communication. Understanding the fact that people do have a liking for their musician idols, they would more likely tend to listen to their calls and pleas through music. Thus, this is very useful.

However, it is not useful too. This concert pose a contradictory statement to the mass public. They want people to save the environment and yet they are wasting alot of energy at the cost of the holding of the concerts. Is this the messgae which the organisers want to convey? I don think so. Yet many people are already getting this contradictory statement.

Even though there might be some problems, I feel that the ultimate aim of this concert is still soley for the purpose of convery the urgent message that the earth climate is under threat. People should not turn a blind eye to this problem anymore, they should act quickly and effectively. To counter the argument that wasting alot of electricity for the concert is wrong, I want to mention that it is worth a sacrifice to be made. If in the future, many people do heed the strong advices pose during the concert, then surely the huge sacrifice is worth it. It means that in the future the climate problem would be significantly reduced. Otherwise, if no sacrifices are willing to be undertaken, how could they expect people to follow their advices in the future? The organisers want people to understand that what they are doing currently is to get the necessary attention from the people, by doing this large scale event, they are trying their best. People will be moved by such actions and will follow their cause. Therefore, I feel that such mass activity is very useful and effective even though it poses several contradictory problems.